Genesis began as an inquiry into this gap. Museums and cultural institutions remain among the most trusted actors in society, yet their influence is underutilized in shaping economic, environmental, and social futures. In an era defined by misinformation and systemic instability, this untapped trust represents a critical strategic asset.

As our research deepened, a clear pattern emerged. Cultural institutions and artists face mounting economic pressure, operating within funding structures that leave little room for long-term thinking, experimentation, or systemic change. Existing production and financing models remain structurally misaligned with sustainability, regeneration, and scale.

Declining public funding, coupled with outdated reliance on donations and commissions, has left the cultural sector without viable mechanisms for durability, adaptability, or meaningful impact.

Genesis responds by operating as a worldbuilding platform and cultural production methodology. We transform cultural narratives into expandable transmedia worlds, creating new funding pathways, ownership models, and value flows for artists, institutions, and society at large.